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University Research Institute of Service Management (IDM)

Vision & Mission

The Institute of Service Management is a dedicated research institute of the SRH Hochschule Berlin at Campus Dresden.

A special focus of our research approach is given to questions of the tourism industry as a major driver and the underlying understanding of its part in the service industry. Particularly, this includes companies in the hotel industry and in the broader hospitality industry. Since this sector is especially characterized by medium-sized companies, the majority of our projects are held within this context.

Nevertheless, small and large corporations benefit from our academic knowledge, too. This is irrespective of the age the company: Our project partners range from young start-ups to well established industry leaders.

The focus of our activities is aimed toward the long-term sustainability of these companies. In this respect, we explore elements of an innovation-friendly management approach. In addition, we are committed to a consciousness of sustainability.

Your first Contact Executive Director and Academic Director

Prof. Dr. Matthias Straub

Head of study programme

Academic Director
Professor of Business Administration, Hotel Management and Tourism
Telephone +49 351 407617-20 Send an email

Prof. Dr. Walter Freyer


Wissenschaftlicher Direktor des Instituts für Dienstleistungsmanagement
Telephone +49 (0) 351 40 76 17-20 Send an email