Vision & Mission
IGHOR expresses transnational excellence in hospitality research and symbolises joint forces of international hospitality researchers to combine their competences establishing a multidisciplinary community for innovative and sustainable hospitality research.
The research focuses and tasks of the new institute are as follows:
International hospitality concepts: Here, the particularly personal hotel industry is analysed against the backdrop of changing work processes due to digitisation and automation, in order to derive research projects dealing with sustainable human resources manageme nt and technology-based process optimisation. The focal points are fundamental question s of the diversified hotel industry at home and abroad as well as cross-border multilingual in-depth app roaches of motivational and experience-oriented modelling and multinational possibilities of implement ation.
Global technology and innovation transfer: The implementation of new digital instruments, process methods and technologies, their effects on the interior of a service enterprise with its stakeholders and on the immediate environment as well as their contribution s to social and socio-economic sector development are also subject to research. The research portfolio also i ncludes a pronounced development of competencies and their permanent further development as well as associated global networking while, at the same time, responsibly dealing with copyrights and resp ectfully approaching other economic systems and traditions.
Promoting start-ups and design thinking: In order to meet an innovative and at the same time h olistic requirement, research projects about promoting start-ups and developing creative impulses in a strongly small-scale industry are characteristic for this institute. To gether with the students from the newly established Hospitality Management & Leadership master pr ogramme, the institute develops approaches for responsible industry growth as well as healthily embed ding new hotel projects and business models in both heavily tourist-oriented and structurally weak areas a nd financing these projects.