Increasing the online presence of Dresden's tourist attractions
Students of the English-taught degree course "International Hotel Management" develop a concept for increasing visibility on the Internet
Within the module "Online Marketing & Sales", the students of the English-taught study programme "International Hotel Management" were assigned to develop strategies to increase the online presence of three main tourist destinations: Kunsthofpassage-Dresden, Pfunds Molkerei and Dreikönigskirche in Dresden Neustadt. They were supported by Prof. Dr. Soleimani Zoghi.
After visiting the above mentioned places on November 14th, the students went to the Sprout Food to develop ideas for increasing the online visibility of international tourists in an inspiring and creative environment with the World Café Concept.
More information about the Bachelor programme "International Hotel Management"