Guest lecture on "Digital Trends"
Lisa Kinne from Bitkom e.V. discusses digitisation with master students
Lisa Kinne, consultant Digital Aviation & Tourism of Bitkom e.V. accepted the invitation of Prof. Dr.-Ing. Borkmann on 11.11.2019 and gave a lecture in the module "International Business Development and Digital Intelligence". In an interesting afternoon, she explained the digital trends to the master students of the studiy programmes "Internationa Business & Leadership" and "Hospitality Management & Leadership". They discussed what digitalization means for everyone personally and what significance the smartphone plays in this context. We would like to thank Lisa Kinne for her interesting insight.