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Berlin start up GetYourGuide at SRH Dresden

Company representatives present the Berlin start-up and its success story to the students "International Hotel Management".

Make travel unforgettable - this is the goal of the successful online booking portal for travel activities GetyourGuide. On 24 June we welcomed two company representatives, Maren Schullerus and Ulrike Klödsch, to the campus in Dresden. Both work as destination managers for GetYourGuide. At the invitation of Prof. Vanessa Borkmann, they presented GetYourGuide and its unbelievable success story to the students in the English-language course of studies "International Hotel Management".

Within the module "Destination & Tourism Marketing" the students were familiarized with the business concept, its philosophy and its products. Afterwards the students might slip into the role of a Destinationmanagers and new activities for different regions of Germany investigate and conceive. Subsequently, they presented the ideas to the two company representatives and Prof. Borkmann. They gave tips and suggestions for further research.

Finally, the two destination managers discussed career options, data-driven marketing and the new stylish office in Berlin. Of course, they also answered the many questions of the students, who once again received a great insight into practice and valuable business contacts. We say thank you.

Our contact

Prof. Dr.-Ing. Vanessa Borkmann

Professorin

Professor for Tourism with focus on Hotel Management
Telephone +49 351 407617-42 Send an email